Back Pioneering Profitability in Mortgage Origination

Geneva Financial: Pioneering Profitability in Mortgage Origination

Geneva Financial’s groundbreaking approach to mortgage origination, spotlighted in National Mortgage Professional Magazine, redefines success for loan officers. Led by CEO Aaron VanTrojen, the company prioritizes profitability without compromising integrity, attracting top talent like Breton Macdonald, Sean Uyehara, and Holly Haggard.

Breton Macdonald’s switch to Geneva underscores its appeal, offering loan officers lucrative compensation while maintaining competitive rates. Holly Haggard’s return highlights Geneva’s supportive culture, contrasting with her previous banking experience.

Sean Uyehara’s success reflects Geneva’s empowerment of its loan officers, providing autonomy and flexibility to navigate market challenges. Geneva Financial’s forward-thinking initiatives continue to redefine success in mortgage origination.

Read more about Geneva Financial’s pioneering approach here.


Geneva Financial offers a robust line of home buying and refinance products. This includes Conventional, FHA, VA, USDA, Refinance, Reverse, Jumbo, and Condo Financing as well as Down Payment Assistance Programs, First-Time Homebuyer Programs, Physician Loans, and Hero Loans for First Responders, Police, Firefighters, Nurses, and Teachers. The national lender has consistently been awarded Best Mortgage Companies to Work For by multiple sources since the company’s inception.

If you are looking to join a top-ranked company with a deeply authentic, human-focused culture, Geneva Financial Home Loans is currently expanding in all markets and seeking team members across the United States. Geneva Financial currently has mortgage job opportunities in 48 states.

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender headquartered in Chandler, Ariz., with more than 130 branch locations in 48 states. To learn more about Geneva Financial, visit www.GenevaFi.com.

Return to All Articles
1 Geneva Carlos Valadez https://calendly.com/cvaladez44/30min?month=2023-02